Identity Standards of MNM

 Identity Standards of Managing your Nails and Manicures

 

Intro

Since 2012, MNM has been built around the logo and its standards. These include the fonts, colors, and the different types of logos that will be seen. These are all made to make sure the logo cannot be copied and so that people can know the real product from a fake. The word mark is by far the company’s best-recognized symbol, and it remains the preferred visual identifier for Managing your Nails and Manicures.

Typography

Our typography is very important to us. We want our customers to be able to notice our text as soon as they see it. We don’t want our customers to be confused or think that we are a different company. Our typography is very unique and we only have one so that it will not be copied.

Color

We have two colors, Manicure Pink, and Polished Black. Those two colors will be associated with all of our products. In our letter, we use Manicure Pink and white checkers in the text. We make sure that our colors stand out so that we will be noticed. You will know it is our logo by how the colors are used.

Logo

Our logo is mostly seen with the Manicure Pink background and the MNM in Polished Black, along with the outline and two squares in each corner. Our logo is important to us because it is our most recognized symbol. We want our customers to know what our logo is so that they can tell the real from a fake.

Bad Use of Logo

If you see our logo in any colors other than Manicure Pink or Polished Black, it isn’t our logo. If the pink is a lighter color, or the black is faded into a gray, that will not pass as our logo either. The background and edging cannot be another color. If it is distorted it is a fake copy of our logo as well.

 

Good Use of Logo

If the logo is a square, in Manicure Pink and Polished Black, it is a real logo. What it needs is a Polished Black out line with two squares in each corner. The background is always Manicure Pink inside, and outside of the letters. None of the squares are touching the MNM but the letters MNM are all touching.

Business Card, Letter, and Envelope

Our business card has a Polished Black background with Manicure Pink polish. The heading in “Managing your Nails and Manicures.” It states that “At MNM you can buy anything that involves keeping your nails looking good and healthy. Or, make an appointment for us to do your nails for you.” It gives our phone number, email, and address. Our logo is in the bottom right corner.

MNM’s letter is different from our other products because of the text. The Polished Black background and Manicure Pink outline goes with the rest of our products but the text is in Manicure Pink and white checkers. If we send you a letter, the text will also be in Manicure Pink.

Our envelope is very unique. It has our faded logo in the background so that you can prove that it is real. We will spell our “Managing your Nails and Manicures” in the top right corner along with our address, town, and zip code.

Web

The webpage has a Polished Black background and Manicure Pink text like our other products. You can order nail polish, nail files, hair products, and accessories, to be sent right to your house. We also put up pictures of our work so that you know what you want us to do when you come into our store. We will also post examples of nail designs you can do at your own house. Our website is www.managingnailsmanicures.com.

Conclusion

We want our customers to have the best products possible and to be happy with the way their nails look and feel. Contact us if you have any questions or would like to set up an appointment at our salon.

Phone number: 1-800-NAILS-NOW

Email: managingnailsmanicures@yahoo.com

1200 South Parker St

Boulder, Co 80301